Research

STUDIES
Several studies have proven the effectiveness of Indoor Billboard and Restroom Advertising.

Market Intelligence Media
When shopping for a product or service, retention of that particular product or service advertised raises to an 85% rate when viewing Indoor Billboards and Restroom Advertising.

Arizona State University
Found consumer attitudes toward Indoor Billboard and Restroom Advertising to be very positive, "with as much as 98% of those surveyed indicating a favorable reaction."

Barbour & Monroe Study
Of Indoor Billboard and Restroom Advertising viewers, "98.9% reacted positively or neutral to seeing ads in the restroom facilities."

Further insights include 84% recalling specific ads, 88% recall of at least 4 selling points of ads surveyed, and 92% could name specific advertisers without prompting.

Rice University Study
Consumers were found to “spend significant time reading restroom ads with no distractions.” Other insights include:

Compared to other media, retention of impressions was found to be an average of 40% stronger with Indoor Billboard and Restroom Advertising as compared to other media.

The non traditional and unexpected nature of Indoor Billboard and Restroom Advertising commands focal levels (more aware and able to store information) of attention.

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PRESS
The press agrees with what the majority of consumers have come to realize regarding Indoor Billboard and Restroom Advertising.

Ad Week
“Restroom Advertising is naturally an efficient medium for targeting strictly Male or Female audiences.”

Fortune
“The ads reach the audience most coveted by advertisers: 21-35 year olds who like to go out and spend money.”

The Boston Globe
“This was the only place in the world people would stand in line to read the advertising.”

The Business Journal
“Rest assured people have to read your ad…market studies have proven it to be effective."

The Houston Chronicle
“What a perfect place for an ad.”